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The Discipline Story: How to handle difficult employees
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Within General Business

Posted by: SBOC Team, Feb 3, 2012

It is normal for workplace issues to arise amongst colleagues – after all most Americans spend more time at work than any place else. When employees are having difficulty getting along with each other, or when they are having performance problems, small business owners may question how to handle the issues at hand. Companies of all sizes must manage employees that turn out to have difficult personality traits, are a poor fit for their current role or have trouble working with others....
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Learning from Failure: 4 Remarkable Business Mistakes
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Within Starting A Business

Posted by: SBOC Team, Feb 2, 2012

What small businesses can learn from four notable Big Business ‘mistakes’. by Reed Richardson. For many entrepreneurs, the notion of making even a small mistake often sends a chill down their spines. That fear of failure can be a powerful motivator, but if in the pursuit of avoiding such a mistake it breeds hidebound thinking and paralysis, it can create even bigger problems.    “Success in a business career—any career, really—doesn’t happen because everything falls into place,” notes...
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8 Ways to Market on a Shoestring
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Within General Business

Posted by: Steve Strauss, Jan 31, 2012

The dirty little secret about entrepreneurship is that most people who start a business had no idea what they were doing when they began – myself included. Oh sure, they may have read some books and articles, gone to seminars, or maybe have even written a business plan. But actually knowing what to expect, what slings and arrows would come their way – no. The good news about that, as one intrepid entrepreneur once told me, is that you don’t know what you don’t know. That is – you don’t know...
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 5 tips for a Successful Small Business Blog
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Within General Business

Posted by: SBOC Team, Jan 30, 2012

Many small business owners are already well versed in writing and managing a blog. Others are just getting started. No matter your level of experience, it’s important to remember blogs can be more informal than traditional business correspondence.  Here are some key guidelines to writing a blog post: Be concise. Once you’ve written your first draft, start cutting words.  After you’re done, continue to edit your post.  Eliminate extra adjectives or explanatory clauses.  Blogs are often as...
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You’ve hired interns. Now what do you do with them?
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Within General Business

Posted by: SBOC Team, Jan 27, 2012

According to a survey conducted by the National Association of Colleges and Employers (NACE), nearly 50% of employers would like to see an internship on a student’s resume. Following up on a previous article about identifying an intern for your small business, here are some guidelines on how to manage interns once you’ve brought them on board. If you’ve found an intern who has some background in your industry, there’s no reason to pigeonhole them into the most obvious position based on...
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Staying On Message: How to Ensure Your Marketing Channels Speak as One
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Within Sales and Marketing

Posted by: SBOC Team, Jan 26, 2012

by Sherron Lumley. Who, exactly, are you? Amidst a veritable sea of sales pitches that consumers must navigate daily, that’s the essential question they are trying to answer when it comes to your small business. But if your company’s message is muddied or constantly shifting, connecting with potential customers in a way that reinforces trust and credibility becomes difficult, if not impossible. “The world has changed,” says Sander Flaum, former chairman of Euro RSCG, one of the world’s...
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Five Secrets to Making Great Sales Presentations
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Within General Business

Posted by: Steve Strauss, Jan 24, 2012

Small business and sales go hand in hand. Indeed, it is impossible to be a small business owner without learning a thing or two about sales in the process. But that said, it doesn’t always follow that making sales comes easy, because for some people it most certainly does not. The good news is that sales is one of those things that, even if it doesn’t come naturally, can be learned with a bit of effort. This is especially true for those all-important presentations. Small business folks...
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Six Ways to Make Your Small Business Brainstorms Better
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Within General Business

Posted by: SBOC Team, Jan 23, 2012

Compare these two definitions of “brainstorming”: Merriam Webster defines brainstorming as a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. By contrast, the Oxford Dictionary defines brainstorming as a moment in which one is suddenly unable to think clearly or act sensibly. Note the difference. While brainstorming can spark innovative business ideas or solutions – that does not always happen. In some cases, a group...
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Business Coaching – Not Just for Big Businesses
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Posted by: SBOC Team, Jan 20, 2012

Broadly speaking, business coaches provide expert guidance and advice to help businesses and employees achieve their goals, but there are many types of coaches who have specific areas of expertise, ranging from small business coaches to executive coaches to career coaches to work-life balance coaches. For business-specific coaches, there is an exclusive 1,000 member Worldwide Association of Business Coaches that has set certification standards and exists solely for business-related coaching. If...
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Know Your Demo: Why Understanding Who Your Customers Are Is Key To Small Business Success
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Within Sales and Marketing

Posted by: SBOC Team, Jan 18, 2012

by Iris Dorbian. It’s the first lesson of Business 101: If you want your company or product to be a success, you must know your target audience, and more specifically, your customer demographics. Too often a business can struggle and even fail because its corresponding marketing efforts didn’t understand the who, what, when, where, why, and how of their customers make their buying decisions. Ask Important Questions Four years ago, when Derek Christian bought My Maid Service, a small...
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Three Ways to Create Great Social Media Content
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Within General Business

Posted by: Steve Strauss, Jan 17, 2012

What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...
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5 Things You Shouldn’t Do if You Want to Keep Your Customers Happy
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Within General Business

Posted by: SBOC Team, Jan 16, 2012

Whether it is having your Starbucks Frappuccino redone because your order was wrong the first time or the convenience of free shipping and returns at Zappos.com, good customer service is the lifeblood of any business and something consumers never forget. Unfortunately, the same is also true for bad service. In fact, it takes 12 positive service experiences to make up for one negative experience. Moreover, research has shown that a dissatisfied consumer will tell between nine and 15 people about...
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7 Types of Workplace Culture – What’s Yours?
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Within General Business

Posted by: SBOC Team, Jan 13, 2012

Workplace culture can be broadly defined as how employees describe their working environment. While some cultures will be defined naturally based on a small business owner’s leadership style or industry type, a lot of it will also be determined by the employees you hire and the office tone that management sets. How you implement your unique small business culture in day-to-day operations can help to attract and retain talent while ultimately contributing to your business’ success.  Here are...
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Feedback Loophole: Are Formal Employee Evaluations Worth the Effort?
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Within Sales and Marketing

Posted by: SBOC Team, Jan 12, 2012

Many small businesses forego formal annual employee evaluations. But, you should think twice. By Sherron Lumley. For many small business owners, employee reviews rarely get a second thought, and when they do they all too often fall into one of two versions—“Way to go!” or “What were you thinking?” For some, their reticence to formal reviews involves the time required. For others, it’s the potential for confrontation and an uncomfortable employer-employee relationship. And then some believe...
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Tips and Lessons I’ve Learned from Readers
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Within General Business

Posted by: Steve Strauss, Jan 10, 2012

A while back I asked folks who read my USA Today column to share their best business tips. I received many good contributions, several of which I want to share with you today. The idea behind this exercise was to hear about the valuable ideas and lessons learned from different small business owners. The question friends and family ask me most often is where I get the ideas for my column. They come from many sources – articles and books I have read, business associates, press releases,...
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