Skip navigation
Master of Your Domain (Name): 8 Ways to Tune Up Your Company Website
1
Click to view SBOCTeam's profile
Within Technology Management

Posted by: SBOC Team, Oct 19, 2011

by Cindy Waxer. As the president of Author Marketing Experts Inc., Penny Sansevieri has a way with words, especially when it comes to web design. “Our website was so bad,” recalls Sansevieri, “it looked like a dog had designed it after a tequila bender.” But all that’s changed since Sansevieri overhauled the San Diego-based marketing and publicity firm’s online brand more than a year ago. Today, visitors to www.amarketingexpert.com can find compelling content, and a vastly-improved user...
Read full article >>
Is Your Small Business Digitally Dressed for Success?
0
Click to view SBOCTeam's profile
Within Technology Management

Posted by: SBOC Team, Sep 28, 2011

Make sure your website and other digital tools are as effective as possible By Sherron Lumley. Nowadays, the morning commute may be a sideways roll out of bed, then a flex of the index finger to power on the computer. We can attend a conference call in pajamas and chat online with a client over a bowl of cereal. So what does it mean to be dressed for success when we don’t necessarily have to get dressed? The nature of interaction between businesses and customers has changed in the...
Read full article >>
Cloud Computing: No Longer Pie in the Sky
2
Click to view Emanate's profile
Within Technology Management

Posted by: SBOC Team, Sep 26, 2011

Cloud computing is more than an IT buzzword. With the worldwide cloud computing market estimated at $10.7 billion (the U.S. accounts for approximately 40 percent of that total), cloud computing is quickly becoming the technology of the future.  In fact, according to Microsoft CEO Steve Ballmer, 70 percent of Microsoft employees are doing work that is related to cloud computing, and that figure is expected to continuously increase.  So what is cloud computing? Simply put, cloud computing...
Read full article >>
Cyber Crime:  Nine Ways to Protect Your Company
0
Click to view Emanate's profile
Within Technology Management

Posted by: SBOC Team, Sep 16, 2011

SQL Injection Attacks. Scareware.  Password Crackers.  BOTs.  They sound like alien attacks from an episode of Star Trek – not real threats to your small business. But, the threat is real. Cyber crime has reached new heights, and the criminals do not care if you’re a Fortune 500 company or a mom-and-pop shop.   In fact, as hackers look for the easiest way into a network, small businesses and their less sophisticated security measures are prime targets.  A 2010 Panda Security survey of 10,000...
Read full article >>
Should You Say “iDo” to an iPad 2?  Is it an Über-cool toy or a small business powerhouse?
2
Click to view SBOCTeam's profile
Within Technology Management

Posted by: SBOC Team, May 5, 2011

by Reed Richardson Small businesses are, by their nature, more nimble and quick to react than their large, corporate counterparts. Often, entrepreneurs exploit this inherent advantage by adapting new technology to level the playing field and remain competitive. But for every advantage that comes with early adoption, there is also a cost. And right now, many small business owners are engaging in just such an internal debate about whether or not they can justify buying an iPad for their small...
Read full article >>
The 12 Most Effective Mobile Apps for Small Business.
1
Click to view SBOCTeam's profile
Within Technology Management

Posted by: SBOC Team, Apr 27, 2011

by Erin McDermott. What small business owner hasn’t wished that their tall pile of tasks could be finished with just the push of a button? Well, if that wish hasn’t quite come true for every beleaguered owner, it’s not for lack of trying by the exploding App (application) universe, with its hundreds of thousands of offerings aimed at the one in four Americans who now own a smartphone. Among the apps are thousands that claim to be the business, finance, and productivity solution to your most...
Read full article >>
Website Best Practices, Part III: The right website designer
1
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Oct 13, 2010

How to find and utilize outside help to get your website up and running By Christopher Freeburn While creating a website for your business is an increasingly easy task, many small business owners lack the time or technical inclination to do it themselves. Others wish to create elaborate websites that would stretch the talents of even relatively web-savvy amateurs; still more simply seek to avoid the generic template look of many web-hosting firm-created websites. In these cases, hiring a...
Read full article >>
Website Best Practices, Part II: How to use social media
3
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Oct 6, 2010

How to use social media to advance your business By Reed Richardson For many small business owners and budding entrepreneurs, budgets are especially tight these days and finding the capital to generate new sales leads, kick off a marketing campaign, or hire a customer service representative is likely a difficult, if not impossible, task. But by taking advantage of the new social media tools now available, a small business owner can accomplish many of these same tasks for little to no cost and...
Read full article >>
Three keys for better search engine optimization (SEO)
6
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Sep 29, 2010

Website Best Practices, Part I: Search Engine Optimization What a small business owner needs to know about search engine optimization by Reed Richardson For small business owners looking to make their company's website work more effectively and bring in more customers, the journey will inevitably lead to the term "search engine optimization," or SEO, for short. SEO, strictly defined, is the technical fine-tuning of one's website so that it ranks higher in online searches, which can provide a...
Read full article >>
Business Tech
4
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Jul 2, 2009

These five high-tech products make a lot of low-tech sense By Max Berry It seems that there is always some new gadget to buy, some new breakthrough that you, the small business owner, supposedly can't live without. It can be hard to separate the essential business tools from the latest tech novelties. Here, to help you make some sense of the deluge, are five innovations that will truly put your business on the cutting edge. 1. Looking for an ultra-thin laptop at a reasonable price? The...
Read full article >>
Play It Safe
3
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Sep 30, 2008

How to Protect Your Customers' Confidential Info By Christopher Freeburn Customer data may well be your business's most critical asset. Unfortunately, there are plenty of thieves who would like to gain access to it. Identity and credit card theft are burgeoning problems. Customers' names, addresses, and credit information are valuable commodities that thieves not only steal, but actually trade among themselves. Today's profusion of computer technology and online connectivity has proven not...
Read full article >>
Digital Security Spotlight
4
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Dec 6, 2007

Don't ignore the issue of digital security, a network breach or a loss of data could threaten the survival of your business By Nate Hardcastle The digital revolution has given small businesses capabilities that were once the exclusive domain of their big competitors from fast, high quality publishing to instant global communication. But those technologies have also brought new dangers, including hackers, viruses, spyware, adware, and the loss of valuable data to insufficient backup. Luckily,...
Read full article >>
Protect Your Business
4
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Oct 21, 2007

You and your colleagues have invested untold amounts of time, energy and capital into your business. You want to protect it from potential threats - ranging from burglars to computer viruses to fire. By Reed Richardson Security is especially critical for small companies. Small firms have fewer resources than their larger competitors, so they tend to suffer disproportionately when security problems occur: For example, a negligible theft or computer virus at a big corporation might cripple a...
Read full article >>
Vista and Office 2007 - Microsoft's Next Generation
6
Click to view SBOCTeam-KhWmv's profile
Within Technology Management

Posted by: SBOCTeam-KhWmv, Jul 29, 2007

What do you get for your money and should you upgrade now or wait to buy a new computer? By Reed Richardson Earlier this year, Microsoft debuted new updates to both its venerable Windows operating system and Office software suite. And while the early buzz on Vista (which replaces Windows XP) and Office 2007 (which replaces the last Office update from 2003) has been mostly positive; you should weigh several factors before upgrading to these newest Microsoft products. With Vista, the first and...
Read full article >>