The secret to email marketing is identifying people who need what you have to offer.

Getting their attention and telling them what you or your company can do for them.

Email can provide explosive growth.

Email marketing can also be interactive, hence can move customers a long way down the purchase chain.

Hope this helps, LUCKIEST

Sophia_Myles,

There really is no secret formula to successful e-mail marketing. As LUCKIEST says, it's targeting a group that would benefit from what you have to offer. It also helps to stay away from html based e-mails, as many anti-spam filters like to block these more often then text-based emails. Keep the e-mails short, sweet and to the point. A great way to get all the information to the contact, but keep the e-mail short, is provide a link to a portion of your webpage with more information. Now you have them on your page where they can browse your services, contact you, etc. Try to stay away from sending from multiple addresses and multiple IPs. This aggravates e-mail recipients, especially me. Your e-mails are going to be deleted just because it's aggravating.

Hope this information helps. Regards,

Dan